One partner for the whole stack — build, host, measure, grow.

hello@shift-theory.com

Services

Build it, run it, and give people a reason to arrive

Four practices that cover the life of an internet product. Engage one of them on its own, or let the same team carry a piece of work from architecture through to the campaign that promotes it.

01 — Web Development

Web Development

We build customer-facing platforms, internal tools and the integrations that hold them together. The stack is chosen to match your team's ability to maintain it, not to decorate our portfolio.

Every project runs on version control, automated tests and a deployment pipeline from the first week — including the small ones. That is what makes the second year of a product cheaper than the first.

  • Corporate sites, portals and e-commerce front ends built for speed and accessibility
  • APIs and back-office systems, documented so a new developer is productive in days
  • Rescue work on inherited codebases: stabilise, instrument, then refactor with evidence
  • Performance optimisation measured against real user timings, not laboratory scores

02 — IT Consulting

IT Consulting

Sometimes the useful deliverable is not software but a decision. We review architectures, cloud estates, vendor proposals and delivery processes, then write down what we found in language a board can read.

Our reports carry costs. If we recommend modernising a component, you will see what it takes, what it saves and what happens if you leave it alone for another year.

  • Architecture and security reviews with a prioritised remediation plan
  • Cloud migration planning, landing zones and cost optimisation
  • Analytics and reporting models that give every department the same numbers
  • Interim technical leadership while you recruit permanently

03 — Digital Marketing

Digital Marketing

Marketing that is wired into the same analytics as the product. We start by making the funnel measurable end to end — otherwise every channel can claim the same conversion and none of them can be trusted.

From there the work is unglamorous and effective: test the offer, test the page, keep what earns its budget and stop what does not.

  • Paid search and social campaigns managed against cost per qualified lead
  • Landing pages and conversion work, shipped and tested in the same sprint
  • Lifecycle email and retention flows that respect the recipient's attention
  • Attribution and dashboards built once, then maintained rather than rebuilt

04 — SEO Services

SEO Services

Search work in two orders: first make the site legible to a crawler, then earn the position. Skipping the first half is why so many content programmes quietly under-perform.

We audit templates, structured data, internal linking and page speed, fix what is broken, and only then plan the pages worth writing.

  • Technical audits: crawlability, indexation, redirects, canonicals, structured data
  • Keyword and intent research mapped to the pages you already have
  • Core Web Vitals work carried out by the engineers who maintain the site
  • Monthly reporting on positions, clicks and the revenue behind them

Combine them

The whole lifecycle, one accountable team

Most of our clients begin with a single service and add the next once they see how the reporting lines up. There is no bundle to commit to and nothing is contingent on taking more.